I chose SE5 Camberwell for my postcode project. Camberwell is in South London and where my dorm is. I chose this postcode because every time when I walk by, this place always give me a strong feeling that this place feels like their “home” and people do live here. I spend a whole day in SE5 to see what people do in Camberwell. I noticed that although people’s house were almost same style, how they decorated their front doors were very different. I also did lots of secondary research about some connections between human society and buildings. Also, I read some books about what does branding designer need to consider about “home’ and what makes a comfortable home.